Gastro Food — home

The portfolio

Brands with their own voice.

Different cravings, one family. Each Gastro Food brand has its own personality, menu and audience. Behind them sits one shared engine for sourcing, production, people and growth.

What the Crust logo

Our anchor brand

What the Crust

Neapolitan tradition, brought to Cairo. Traditional Italian methods, carefully chosen ingredients, and pizza at the heart of the table. It is our founding passion project, and the standard every Gastro Food brand is measured against.

Category
Neapolitan pizzeria
Credentials
Africa’s first AVPN-affiliated pizzeria
Recognition
50 Top Pizza, World’s 100 Best
Visit
whatthecrust.com · Instagram
Locations

Cairo & Giza

North Coast · Seasonal

Two What the Crust pizzas served at a restaurant table
The Daily Kneads logo

Premium bakery

The Daily Kneads

An artisan bakery from the What the Crust family. Honest bread and pastry, baked with care every day and backed by dedicated central production.

Category
Artisan bakery
Personality
Warm, welcoming, wholesome
Production
Central bakery kitchen
Visit
thedailykneads.com · Instagram
Rollout logo

Fine rolls & matcha · Coming soon

Rollout

Your next roll. Your favourite matcha. Rollout is a specialty cinnamon roll and matcha bar, opening soon at Arkan Plaza.

Category
Cinnamon rolls & matcha bar
Visit
@rollouteg
Locations

Sheikh Zayed

A Rollout cinnamon roll in a branded sleeve

Partnerships

Bring one of our brands to your destination.

We work with developers, landlords and franchise partners who share our standards.

Get in touch